Social eCommerce. Increasing Sales and Extending Brand Reach

Autor: Stephan Spencer, Jimmy Harding, Jennifer Sheahan

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can...t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy s ...

Web Security, Privacy & Commerce. 2nd Edition

Autor: Simson Garfinkel, Gene Spafford

Since the first edition of this classic reference was published, World Wide Web use has exploded and e-commerce has become a daily part of business and personal life. As Web use has grown, so have the threats to our security and privacy--from credit card fraud to routine invasions of privacy by marketers to web site defa ...

Hot Seat. The Startup CEO Guid

Autor: Dan Shapiro

What avoidable problem destroys more young startups than any other?Why is it a mistake to ask for introductions to investors?When do you play the CEO card?Should you sell out?Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From i ...

Ask, Measure, Learn. Using Social Media Analytics to Understand and Influence Customer Behavior

Autor: Lutz Finger, Soumitra Dutta

You can measure practically anything in the age of social media, but if you don...t know what you...re looking for, collecting mountains of data won...t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the r ...

Prototype to Product. A Practical Guide for Getting to Market

Autor: Alan Cohen

Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product ...

The Facebook Marketing Book

Autor: Dan Zarrella, Alison Zarrella

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with ...

Social Network Analysis for Startups. Finding connections on the social web

Autor: Maksim Tsvetovat, Alexander Kouznetsov

Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn con ...

Designing Mobile Payment Experiences. Principles and Best Practices for Mobile Commerce

Autor: Skip Allums

Now that consumer purchases with mobile phones are on the rise, how do you design a payment app that...s safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.Co ...