The SEO Battlefield. Winning Strategies for Search Marketing Programs

Autor: Anne Ahola Ward

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you...ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, ...

Beautiful Testing. Leading Professionals Reveal How They Improve Software

Autor: Adam Goucher, Tim Riley

Successful software depends as much on scrupulous testing as it does on solid architecture or elegant code. But testing is not a routine process, it's a constant exploration of methods and an evolution of good ideas. Beautiful Testing offers 23 essays from 27 leading testers and developers that illustrate the qualities and te ...

Google Power Search. The Essential Guide to Finding Anything Online with Google

Autor: Stephan Spencer

Behind Google's deceptively simple interface is immense power for both market and competitive research-if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can q ...

Google AdWords. Managing Your Advertising Program

Autor: Anastasia Holdren

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google...s advertising platform works, focusing on areas that impact the performance and cost o ...

Mastering Search Analytics. Measuring SEO, SEM and Site Search

Autor: Brent Chaters

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy-not just to improve your site...s search rankings, but to attract the right people and increase your conversion rate.Learn how to m ...

Conversion Optimization. The Art and Science of Converting Prospects to Customers

Autor: Khalid Saleh, Ayat Shukairy

How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase ...

Introduction to Search with Sphinx. From installation to relevance tuning

Autor: Andrew Aksyonoff

This concise introduction to Sphinx shows you how to use this free software to index an enormous number of documents and provide fast results to both simple and complex searches. Written by the creator of Sphinx, this authoritative book is short and to the point.Understand the particular way Sphinx conducts searchesInstall an ...

Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs

Autor: Harold Davis

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Goog ...

Google Advertising Tools. Cashing in with AdSense and AdWords. 2nd Edition

Autor: Harold Davis, David Iwanow

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising p ...

The Art of SEO. 4th Edition

Autor: Eric Enge, Stephan Spencer, Jessie Stricchiola

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools ...